Section 5 of 13

The regenerative culture of Win-Win-Win

Ravi Resck 30 de July de 2021

We live in uncertain times. Relationships become more and more superficial and needs revolve around a society that rests on a unidirectional power structure that flows from top to bottom. 

The social disparities are absurd and the fabric that supports this reality is threatened by the classic motto divide and rule in which the mass is polarized to meet the economic development plans of an elite that concentrates natural resources in very few hands.

Organizations, which evolved from the need for human collaboration, have become voracious machines with unlimited growth. Food production was centralized in large producers and the advance of industrialization without precedent drains the resources that were once so abundant on the planet. 

These symptoms indicate that if we continue with this approach that builds walls and raises wars, we will not be able to adapt with the resilience necessary to navigate the chaos of the times to come.

These are indicators of a highly complex, uncertain, ambiguous and volatile system. It is the VUCA world we live in. A great MUVUCA!

Ascensão do Líder AdaptÁgil - num mundo VUCA

Regenerative and Evolutionary Projects

The generating question here could be "How could humanity return to being nature?"

How can we develop projects that strengthen bioregionalism, social resilience and are beneficial to the Earth?

In order to rescue man and woman nature, there is a drastic change to be made in the narrative that the man built throughout his journey.

There is a perception crisis with the status quo that has to be questioned so that we can sow regenerative cultures.

When we talk about win-win relationships, we seek to direct the creative potential of our interactions to a scenario where all of our actions value personal growth, strengthening communities and planetary regeneration.

Win-win-win cultures ensure that life can continue to evolve in order to increase the diversity, complexity and resilience of any living organism.

There is a cultural transformation that is already underway. Humanity is waking up to the complexity of future challenges. A new type of individual and collective leadership begins to emerge in business, civil society and governance models.

After centuries of seeing scarcity and competition everywhere, we are waking up to the abundance that is revealed through collaboration.

Projects live the questions

Daniel Wahl, author of the book Designing Regenerative Cultures, provokes us with countless questions that seek to question this paradigm of unlimited growth.

Here are some of the pearls:

What kind of world do we want to leave for our children and their children?

Why are we still at war with each other and with nature?

Why do we allow an economic system that no longer serves the long-term survival of our species or the well-being of our communities to dictate the way we do business and relate?

Why do we let our political leaders convince us that it is necessary to spend large proportions of our national budgets on weapons and preparation for war, when we know that these funds can provide access to water, education, food and a dignified life for all humanity, thus disarming the main factors of war and conflict?

How can we meet everyone's basic needs, while guaranteeing our common future, protecting biodiversity, stabilizing global climate patterns and creating prosperous human cultures that regenerate planetary bioproductivity?

Although Social Designers cannot find an answer, the designer's eye is always directed by a win-win-win culture. The individual wins, the people win and the planet wins.

The model Wins Wins in human relations

This is a model that expresses the different types of relationship with each other, with the community and with the planet.

There is a vertical axis of the Will along the horizontal axis of Consideration. The will here refers to the willingness to relate to each other. And the consideration refers to the consideration for my own needs and the needs of the other.

Would you work with someone who doesn't want to play?

The win-win regenerative culture manifests itself when we are having fun. When it becomes a joke!

At the same time, we can see in each quadrant how much people are concerned with their own needs and the needs of others. it takes courage to set limits for our needs and those of others. And without regard, we can become oppressors.

Let's explore each quadrant:

Win-Lose: This type of relationship happens when there is a high level of courage and little consideration. Those are the moments when competition to win you have no qualms. People here know how to play but don't want to. They want to play the game alone. From the perspective of CNV here, the person seeks to take care of their needs without caring about the needs of the other.

Lose-Lose: It happens when there is little courage and little consideration. Those are the moments when someone stands up and says "if I don't win, nobody wins!". This person does not know how to play and will not! From the perspective of the CNV, the person does not take care of either their needs or the needs of the other.

Lose-Win: It happens when there is a lot of consideration and little courage. Those are the moments when people let others win because they don't care about the game. They even want to play, but they don't know how. From the perspective of CNV the person does not take care of his needs but takes care of the needs of the other.

Win-Win: It happens when there is a lot of consideration and a lot of courage. Those are the times when people only want to play if everyone can win. Here the person knows how to play and will play with everyone. From the perspective of CNV, this person is taking care of their needs and the needs of the other.

It is important to note that in order to talk about regeneration, we need to talk about community building. To speak of community building, it is necessary to stimulate personal growth.

We believe that the most essential ingredient for economic and socio-environmental regeneration begins with a simple act: Play. The ability to establish win-win relationships is directly linked to our ability to establish bonds through play signals.

We identify people who want and don't want to play with us unconsciously all the time. When we talk about the importance of playing, Stuart Brown's speech makes it very clear how these signs of play can influence our relationships and even save our lives.

Social regeneration begins with a playful work environment where people build relationships in a fun and transparent way.

And it is through this playful process that we also make ourselves vulnerable. To be vulnerable is to recognize that we are all elements of a whole that is greater than the individual sum of the parts.

And it is from the vulnerability that the model of collaborative and regenerative leadership is based. No more fear-inspiring leaders. We need leaders who make us want to play and who recognize that alone we will not succeed.

We will also explore the importance of playfulness in collaborative processes in another section. For the time being I would like to leave an excellent talk about the vulnerability, which is the essential ingredient of any relationship that seeks to extrapolate the limits of the pseudo community.

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