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The Design Process

Ravi Resck 4 de December de 2022

According to wikipeida, design [dezaine], industrial design or project design is the idealization, creation, development, configuration, conception, elaboration and specification of products, normally produced industrially or through a series production system that demands standardization of components and standardized design. This is a strategic, technical and creative activity, usually guided by an intention or objective, or to solve a problem.

Examples of things that can be designed include many types of objects such as household items, clothing, machines, environments, services, brands and also images, as in graphic pieces, letter families (typography), books and digital interfaces of software or pages the internet, among others.

The study of design has always been linked to other areas of knowledge such as psychology, art theory, communication and the science of cognition. However, design has its own knowledge that was developed throughyour story, but it has become more evident in recent years.

I would like to slightly re-signify the design concept for this journey that we are going to start. 

The definition of design here is "the idealization of processes that can optimize and support any type of human activity in the leisure, work or study environment". 

And we do that with a process-oriented approach and not necessarily concrete things like a product or something. 

In the case of this course, we are focusing on designing projects collaboratively and, to do this, we will need countless methods and tools from the design world. Sounds a little boring? Do not worry. It is much nicer to experience the design process than to talk about it. 

Why think of processes?

There is an issue that gives a lot of cloth to the sleeve. If we want to carry out successful projects, why don't we immediately think about what we have to do and go directly to action?

Thinking about processes instead of abstract things takes us to a level of abstraction that would normally never be reached if we went directly to practice.

There is a famous quote by John Croft that says people don't plan to fail, but fail to plan. 

We live in a society of workers focused almost 100% on action where the planning process has become synonymous with boredom. 

This learning journey aims to reframe this concept of planning and bring more playfulness to something that is usually done in a very serious and orthodox way. 

If people had access to information that would allow them to learn how to plan their projects, we would have countless social ventures to meet the great challenges we face as a society. 

That is why the invitation for this journey focuses on process-oriented learning and not on learning focused on specific things in which we become specialized.

What is the path we are going to take in this course? 

We will experience the complete process for drafting a project in a collaborative 100% way. 

For that to happen, we will elect a pseudo project that will be planned in every detail. At the end of the course, the project is optional, since the objective is to make an exposition of the process in an experiential way.

In other words, we are going to get our hands dirty so that all this world of information that is exposed here makes some sense in practice.